K. Wayne Peacock, Teradata

March 7, 2011 · Posted in Speakers 

K. Wayne Peacock
Sr. IT Executive and Industry Consultant
Teradata Corporation

In November of 2010, K. Wayne Peacock joined Teradata as a senior industry consultant with a primary focus on business intelligence solutions for the media and entertainment industries. Prior to joining Teradata Mr. Peacock founded and managed Inevit, a consulting services company specializing in business intelligence solutions. The team at Inevit was comprised of former VP’s and Directors in the Business Intelligence field that were responsible for the development and deployment of business intelligence strategy and technology in a variety of companies. The team’s experience in the e-commerce, media and entertainment, financial services, government, telecommunications, utility, retail, and wholesale industries was key to them delivering solutions for companies like Electronic Arts, Microsoft, Roku, and The Gendreau Group.

Until June 2009 Mr. Peacock was Vice President of Business Intelligence at Netflix, the world’s largest online entertainment subscription service. In his capacity at Netflix, Mr. Peacock was responsible for the business intelligence strategy, architecture, tool set, infrastructure, and the development of internal software tools designed to automate strategic parts of the Netflix business including rights management, supply chain, ERP, and subscription billing. While at Netflix, his team delivered the business intelligence infrastructure and capability that Netflix relies on today to run all aspects of their business.

Prior to joining Netflix in January of 2007, he served as Senior Vice President, Information Technology of Capital One’s US Card Division. Having joined Capital One in 1998, Mr. Peacock held a variety of positions in US Card Marketing and Analysis, Credit Risk Management, and Information Technology. Most notably he was responsible for Capital One’s US Card data warehouse environment, which is one of the largest consumer data warehouses with transactional, behavioral, demographic, and psychographic data on more than 50 million cardholders. While in the Marketing and Analysis organization, Mr. Peacock was responsible for managing the data analyst and statistical functions which are central to Capital One’s Information Based Strategy where he was one of the lead business customers and drivers of capabilities in their data warehousing environment.

Mr. Peacock has over 20 years of business intelligence, software development, architecture, and design experience. He holds a Bachelor’s of Business Administration from the College of William and Mary.


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