Program

Preliminary Conference Program

(Subject to change – last updated 3.9.11)

8 a.m.: Registration Opens
9 a.m. – 5:30 p.m.: Conference
5:30 – 6:30 pm: Reception

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TRANSFORMING THE ENTERTAINMENT BUSINESS: THE IT WAY


9 a.m.
Welcome Remarks
Speakers: Linda Livingstone
, Dean and Professor of Management, Pepperdine University; and Jeff Mirich, Hollywood IT Summit Conference Co-Chairman

9:15 – 9:45 a.m.
OPENING KEYNOTE CONVERSATION:
Transformation of Businesses Utilizing IT Resources

The challenges and opportunities for the entertainment industry to achieve growth and profitability through the deployment of IT in the consumer-centric market place will be presented in a one-on-one conversation format.
Moderator: David S. Cohen, Associate Features Editor, Variety
Speaker: David Bishop, Chief Executive Officer, Sony Pictures Home Entertainment

9:45 – 10 a.m.
Leveraging Shared Solutions Developed by Studios: Deployment of 3rd Party SaaS and BPO Services
Strategic sharing of studio-developed solutions in the entertainment industry is a potential opportunity to enhance profitability where 3rd Party service providers in a SaaS mode can be utilized in a world of constraints on internal resources . In addition, development of industry solutions for non-competitive areas of the business can be outsourced for increased efficiency in the overall industry. Unique endeavors to achieve such economic deployment will be discussed.
Speaker: Jeff Mirich, Senior Vice President & Chief Information Officer, The Walt Disney Studios

10 – 10:45 a.m.
Studio CIO Panel: The Strategic Challenges for Growth and Profitability of the Entertainment Industry
The emergence of digital entertainment, growth of ubiquitous Internet and the decline of the physical medium have resulted in the realignment of business functions within studios and necessitated a transformational role for Information Technology as its focus shifts from technology to business. Executives from film, TV, home entertainment and video games will address objectives, strategies and tactics to collaborate for business optimization and revitalize the industry. In addition, cost containment and the need to develop a common industry IT presence will be explored to enable effective development of software solutions.
Moderator: Jeff Mirich, Senior Vice President & Chief Information Officer, The Walt Disney Studios
Panelists:
Stephen Andujar, Senior Vice President & Chief Information Officer, Sony Pictures Entertainment
Leo Collins, Executive Vice President/Chief Information Officer, Lionsgate
John Herbert, Executive Vice President/Chief Information Officer, Twentieth Century Fox
Steve Lapinski, Senior Vice President, Information Technology, NBC Universal
Jerry McGlynn, Acting Chief Information Officer, The Walt Disney Studios
Abe Wong, Executive Vice President & Chief Information Officer, Paramount Pictures


10:45 – 11:15 a.m.
NETWORKING BREAK


11:15 a.m. – 12 p.m.
Universal Media ID: The Rosetta Stone of Ubiquitous Trading
The Hollywood IT Society (HITS) is addressing the need for a Universal Media ID for the media and entertainment industry through the automation of transactional relationships between trading partners. The mission is to drive out inefficiencies in the supply chain, while enabling the adoption of new business models and workflow processes to support the emerging digital distribution of content.
Moderator: Bennett McConnell, Chief Catalytic Officer, NBM Research Inc.
Panelists:
Erin Griffin, Chief Information Officer, Screen Actors Guild
Eric Hanson, Group Manager, Vidlab,  Interactive Entertainment Business, Microsoft (Representing EMA)
Eric Iverson, Vice President, Information Technology, Worldwide Product Fulfillment, Sony Pictures
Josh Kline, Strategic Business Development, Deluxe Digital Distribution
Jeff Mirich, Senior Vice President & Chief Information Officer, The Walt Disney Studios
Steve Weinstein, President & Chief Executive Officer, MovieLabs

12 – 12:30 p.m.
Digital Data Reporting: Chaos to Calm

Obtaining quality reporting for the digital distribution business in the entertainment industry requires a lot of coordination and labor and a bit of finesse.  Learn what data today’s digital distribution partners are sharing, creative insights that can be garnered and what opportunities are available to help improve this area.
Speaker: David Cortese, Senior Vice President, Digital Studio Services, Rentrak Corp.


12:30 – 1:30 p.m.
NETWORKING LUNCHEON



1:30 – 1:55 p.m.
Navigating the Outsourcing Maze

Many studios have decided to outsource their core IT services. In an industry that is dynamically changing what are the critical success factors that should be in place to rapidly adapt as an IT organization. What are the major challenge areas and opportunities that exist with the decision to outsource. Theory and Reality often collide proving to be a tougher endeavor than expected. With awareness of the challenges, and a tight partnership, benefits can be realized.
Speaker: Marcela Bailey, Vice President, Divisional Chief Information Officer, Sony Pictures Home Entertainment

1:55 – 2:20 p.m.
New Frontiers in SOA Applications

Service-Oriented Architecture has enabled the necessary transformation from functional to process orientation, resulting in an efficient consumer-centricity. Successful delpoyment of the technology will be presented in a global operation.
Speaker: Michael Bacharach, Vice President, Worldwide Home Entertainment Information Technology, Twentieth Century Fox

2:20 – 2:45 p.m.
IT’s Strategic Contribution to Content Protection

This insightful presentation will lead us through a few examples where extending beyond traditional IT can have huge benefits for our industry. It will also provide clarity into where the strengths of IT can assist the business with combating piracy through improved decision support and systems leadership.
Introduction: Tom Moran, Senior Director, Media and Entertainment, Savvis
Speaker: Richard Atkinson, Chief Piracy Specialist & Consultant, Anti-Piracy Worldwide

2:45 – 3:15 p.m.
EA’s Rules of the Game: Engaging the Digital Consumer
Electronic Arts started down a data management path similar to the journey the studios have been on; Early steps in their journey included the centralization of operational data and establishing rules for data governance. They continue to have a clear focus on their goal– maximizing revenue streams by managing a direct link with their customers. This presentation will give an overview of the processes that have led to EA’s increasing engagement with the digital consumer.
Introduction: Paul Frangoulis, Senior Industry Consultant, Media and Entertainment, Teradata
Speaker: Raoul Schuhmacher, Senior Director, Enterprise Architecture, Electronic Arts


3:15 – 3:45 p.m.
NETWORKING BREAK



3:45 – 4:45 p.m.
HITS: Interactive Technology Showcase (Break-out Sessions)
Industry experts share innovative ideas, processes, or perspectives in an interactive and intimate way with the audience who are free to choose which topic/area they find most interesting.
Session 1: 3:45 – 4:15 p.m.
Session 2: 4:15 – 4:45 p.m.

Main Conference Room: Session 1
Now that the Oscar Envelopes Are Opened, Do You Know What To Do With The Data? We Do.
With disruptive change in the Media & Entertainment business, the role of analytics within a studio is critical. As timelines for content distribution compress, volumes of content increase, and an explosion of new content distribution channels and monetization models emerge, it’s becoming increasingly clear that studios and content owners need to become efficiently data driven.

Former Netflix Vice President of Business Intelligence, Wayne Peacock – now Digital Media Industry Consultant for Teradata – will cover the role of Business Intelligence for the Media & Entertainment enterprise. The session will provide an overview of the Teradata Digital Foundation – a suite of services and solutions designed for M&E companies on the Teradata Platform.
Speaker: K. Wayne Peacock, Senior IT Executive and Industry Consultant, Teradata

Main Conference Room: Session 2
EIDR – The UMID for the Movie and Television Supply Chain
The need for universal unique identifiers for digital objects is undisputed and their benefits well established in digital supply chains such as for software, publishing and music. Yet, the movie and television industry lacks a comprehensive and cost-effective identifier system that can help streamline supply chain interactions and facilitate digital commerce. EIDR aims to fulfill this need by providing a standard identifier built on the DOI ISO standard. EIDR is accessed through a web UI and a registry database that provides B2B web services for direct integration of UMID registration and lookup into workflows. The EIDR metadata model supports a wide set of relationships between assets, including title-level film and TV, episodic TV, versions and digital encodings. EIDR is governed by industry participants to provide at low cost unique identifier services in a manner that is open, scalable, extensible and easy to use. Join us to find out more about the Entertainment Identifier Registry (EIDR)
Speaker: Kip Welch, President & Chairman, Entertainment ID Registry (EIDR) Association

Track A: Session 1
Media Value Chain Integration to Strengthen Revenue Streams
Broadcasters, studios, and publishers are increasingly seeking new ways to improve how they distribute and sell their digital and physical content in order to build healthier revenue streams. Sharing information faster, more accurately, and with fewer technical requirements placed on partners improves your ability to expand your retail partner base and do so at lower operational costs. Sterling Commerce, an IBM company, will demonstrate how successful media companies have effectively grown their businesses through optimized collaboration with sales channel partners to build stronger revenue streams and more profitable operations locally and globally and what they should be looking to next.

A series of interactive overviews and case studies will focus on three critical areas of partner collaboration necessary for automating and optimizing traditional and digital channels: business-to-business integration and collaboration, order management automation and digital sales data exchange/reporting.
Speaker: John Konczal, Lead, Worldwide Industry Marketing, Sterling Commerce, an IBM company

Track A: Session 2
Making Money, Winning Customers and Not Cannibalizing Your Existing Business in the World of Digital Downloads
Tom Moran the Senior Media Business Development Executive at Savvis, and chairman of the MESA Digital Distribution SIG will present a number of short case studies on how Media Industry Customers of Savvis have taken a “cloud computing” based approach to deploying digital distribution solutions. Accelerating time to market, lowering operational costs, improving end user experience as well as content security are some of the most compelling benefits of the solutions Moran will be highlighting. Most importantly these case studies will show how these solutions have been deployed in a way that is complimentary to traditional revenue streams and as a means of reducing content piracy, with what in some cases are radically new approaches to content security.
Speaker: Tom Moran, Senior Director, Media and Entertainment, Savvis

Track B: Session 1
Leveraging Social Media and Analytics over the Content Lifecycle
Technology has never played a more central in both driving innovation and disrupting the entertainment industry. Between The explosion in connected devices, compressing windows, unexpected new entrants, piracy, or the ability a tweet has to make or break an opening weekend, the pace of change is dizzying. As technology marches relentlessly forward, today’s industry leaders need to be well versed in how certain enabling technologies can be leveraged to drive innovation now.  A case study will be presented on the use of social media and analytics to improve performance throughout the content lifecycle from green lighting a project to digital delivery by enabling smarter investments, optimizing marketing and distribution decisions, and creating more engaging consumer experiences.
Speaker: Richard Maraschi, Associate Partner, Digital Media Application & Innovation Services, IBM Global Business Services

Track B: Session 2
Are you ready for the 4 ‘C’s?
(Connected-Content-Consumer-Champions)

You know deep inside what is required to bring your customer relationships to the next level. People have been telling you for years about customer lifetime value, but in the past you could get away with one-off transactions with little customer intimacy. It’s not that you don’t want to commit to a long term customer relationship; Maybe you are just not ready! Content is rapidly changing the rules of customer relationships for electronics device OEMs forever. While a connected consumer drives increasing demand for products, the question is whether companies are ready to take these relationships beyond a one-off transaction?

The true content champions recognize the revenue opportunities from proactively managing these relationships and providing customers with options to manage, upgrade and renew their ‘entitlements.’ Are you ready for the four ‘C’s?
Speaker: Glenn Grube, Global Director, Marketing Services, ModusLink Corporation



4:45 – 5:30 p.m.
CLOSING KEYNOTE: Why CIOs Are Last Among Equals? Lessons from an Information Technology Leadership Lab
Over the past thirteen years, the Information Technology Leadership Program (ITLP) has been conducted at Santa Clara University in Silicon Valley. The researchers have developed perhaps the most extensive observations ever made of the senior leadership capabilities of the IT community.  The speakers will first report on the surprising results from an interview study of CEOs that led to the development of the program, followed by observations and recommendations that will enhance the future success of the profession.
Keynote Speaker: Peter S. DeLisi, Academic Dean, Information Technology Council, Santa Clara University

5:30 p.m.
Closing Remarks: Where we go from here!

Speakers: Devendra Mishra, Hollywood IT Summit Conference Co-Chair and Chief Strategist, MESA; and Mark Chun, Director of the Center for Applied Research; Julian Virtue Professor (2008-2010); and Associate Professor of Information Systems, Pepperdine University Graziadio School of Business Management

5:30 – 6:30 p.m.
Closing Reception

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